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Our values and behaviours

Behaviour to be proud of

We think that how we do things is just as important as what we achieve.

Our behaviours have been developed by colleagues. Demonstrating them in all that we do helps us to create fantastic experiences for customers, colleagues and the people we work with. This is how we behave...

we take responsibility

We listen with empathy and without bias. Being open and honest, and doing what we say we will. And we achieve a balance between acting consistently and finding new and better ways of doing things.

we take pride

We always do our best. We are polite, approachable and friendly. We turn up on time with everything we need to do the job.

we make a difference

We aim to make a positive impact on people’s lives and celebrate success, however big or small. We are positive, enthusiastic and can rely on each other to pull together. 


we learn and grow

We empower and encourage each other, sharing our knowledge and skills for everyone’s benefit, responding positively to change and learning to improve.

Our behaviours play a key part in managing our colleagues performance and everyone must demonstrate how they are delivering against them in their performance appraisals. This helps us to realise our values which are:

  • Treat others as they would like to be treated - with honesty, dignity, respect and trust. 
  • Learn from mistakes. 
  • Take responsibility for our actions 
  • Work with passion and fun. 
  • Believe in tough rights and tough responsibilities. 
  • Be pioneering and free thinking. 

To read more about our behaviours click here